Wednesday, October 23, 2013

Blog #8: The Internet is Yours Again...Or is it?

        Are you tired of being swamped by ads while accessing the Internet on your computer or phone? How about when you have to wait before watching a video on Youtube? Well, there may be a solution!

That solution is AdTrap. Invented by Chad Russell and Charles Butkus, this $139 device prevents online advertisements from reaching your device, be it your computer, tablet, or mobile phone. This all-encompassing capability is what makes AdTrap different from your typical software or browser plug-in, which only block advertisements for a particular device or software. 

No longer will you have to wait 30 seconds to watch a video on Youtube, or be annoyed by ads while reading an online article. But if you enjoy Hulu, then you won’t be able to escape the ads quite yet. Along with Hulu, there are a few sites where AdTrap doesn’t work, an issue that the creators are working to solve. AdTrap is a great solution to most online ads, but it could come at a price.

Advertisements make it possible for many websites to offer their content free of charge. With the implementation of AdTrap, websites may be forced to charge users a fee in order to access their content. 

So what do you think? Do you like this new invention? Does being free of advertisements outweigh having to potentially pay a fee to access a website’s content?


AdTrap website: http://www.getadtrap.com

Source:

- Simon, Dan. “The device that could change the Internet.” CNN. 29 September 2013. Web. 22 Oct. 2013. <http://www.cnn.com/2013/09/28/tech/ad-trap-internet-ad-blocker/>

11 comments:

  1. Actually it is disturbing that ads come up when we are using internet. It is great to have software or programs to block it; however, if it costs $139, then not many people want to buy that, honestly.

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  2. You do bring up a very good point. If software such as this can cause us to get around ads i could definitely see websites being force to try to charge for their services if this software gets widespread use. I do not see this as an issue in the near future due to the price tag of the software but it is a good question for the future.

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  3. I am curious as to how this software actually works. If it really has the ability to block ads, I find it interesting that I have never heard of something like this before. I would think that a lot of people would be interested in this, although the draw-back is the cost. I am sure more software programs will be created like AdTrap forcing ad companies to change the way they operate. It will be interesting to see how this idea of being able to block ads will progress going into the future.

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    1. I would be just as interested to see how well it works. It was just released this past August, so it will be interesting to see in the coming months how consumers respond to the product.

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  4. It is true, that once one source of revenue is taken away, in this case advertising, the websites probably will pass the cost along to us. Unfortunately that is just the way the world works.... “There really is no such thing as a free lunch.”

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  5. $139 seems pricey for this. Although it is something I may be interested in, you will not see many college students purchasing this! I would wait for competitors to try and develop a similar program for cheaper and then I would be interested.

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  6. For me the ads don't bother me too much, most of the time when the ads pop up on YouTube you only have to watch about five seconds before it allows you to skip and I can actually admit that an ad has been beneficial for me. I was watching a video and a movie trailer ad came on that I never once saw on TV or had ever heard of it and wouldn't have if it wasn't for the ad. I think as long as the options to skip stick around and that high price tag for the software to block the ads I personally don't think it will make too big of a difference. The thing that does concern me is that if the ad software does actually become popular what that will mean for our free sites that rely on ads to make money, could this have a negative effect and force our favorite free apps or sites to start charging?

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    1. It very well could. I don't think we realize how much we take for granted the ability to freely access most websites. How much of a hassle would it be to have to pay before viewing each website's content?

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  7. I personally do not mind ads, they are generally 15 to 30 seconds. Sometimes I even like the ads and will click to continue to the next link. I know I would prefer ads rather than paying to use a website. It is a small price to pay.

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  8. Ads can be annoying when it’s not a product or service you are interested in. It’s even worse when you have downloaded an app that is “supposed” to be without ads. What I have noticed is that the free products have the most ads; for example, the paid version of Pandora is add free and will run you about $4.99. The same for the paid version to yahoo emails. Personally I would have to find the value in paying a fee for a product or pay the fee per program I am using. This $139 fee, is it annually or is it a one-time fee? And also would they be supporting the user with any discrepancy if it’s a one-time fee?

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  9. This sounds like a great product, but the price is a little steep for me to consider a purchase. These ads seem to be increasing all the time in length and in quantity so if the trend continues, maybe I will reconsider the offer.
    I cannot stand the placement of these ads. They are such a nuisance for me that I stereotype the brand as a nuisance. I feel advertising in the margins is way more effective than over top of the video you want to see. For me, it's just a waiting game as the seconds countdown for the ad to end. I am more distracted by the timer than paying attention to the advertisement.

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