I don’t know if you’ve noticed, but Facebook advertising has
rapidly increased. My newsfeed now consists of strange promoted upcoming
events, ‘most shared’ posts from the businesses I do follow, and endless
business page suggestions from companies I’ve never even heard of – something
has happened, and people are noticing.
These days when a friend likes a business, it shows up as a full on
post ‘Tom likes Business Page x’ sprawled across your page. These adverts are
getting to people, there are too many of them. Yet businesses love the new
Facebook advertising options Otherwise why would Facebook be doing all of these
intrusive changes?
It’s clear that because these Facebook advertising are working,
Facebook wants to make more of them. They want a diverse range of ads to suit
all people, all budgets, across the world. That’s how they will increase their
revenue. As ads become more social, they are also becoming more interactive and
engaging.
Richard Greenfield, a media and entertainment analyst for BTIG
Partners says that he wasn’t a fan of the suggested posts that users have seen
in News Feeds, which are targeted based on demographics and Web activity,
rather than what the user has done on Facebook. He then commends that: It’s just what Yahoo does. That’s just what
AOL does. What makes Facebook special was supposed to be the data on social.
Instead, they’re reverting back to what all of the other websites do … It just
makes Facebook a lot less special, and it probably deserves a lot less of a premium
multiple, because that data just isn’t as good as you thought it was. It’s
looking less and less like Facebook and more and more like “Spambook.” You’re
seeing ads that just don’t seem terribly relevant to the target audience.
So, do you think Facebook advertising has gone too far? Will this
spam-like advertising campaign lessen the time you spend on Facebook? Do you
think Facebook has a promising future?
Citation:
"Has Facebook Advertising Gone Too Far? Here Comes The Spam!" Social Media Marketing University Has Facebook Advertising Gone Too Far Here Comes The Spam Comments. N.p., n.d. Web. 06 Nov. 2013.
"AllFacebook Newsletter." AllFacebook. N.p., n.d. Web. 06 Nov. 2013.
